‘As We Are,’ by Matthew Mohr / by Matthew Mohr

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by Michael Welton.for Architects & Artisans

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First of all, there’s the sheer size of the thing.

It’s a 14-foot-tall, three-dimensional head. And it’s covered in 300 LED panels, populated by 850,000 LED lights.

Then there’s the photo booth in the back. Passersby in the Columbus Convention Center can slip behind a curtain there and have their photo made.

Et voila! Their image appears on the head itself, for all to see.